https://doi.org/10.4081/mem.2014.51

Le strategie retoriche utilizzate nel fund raising

V. 63 N. 4 (2014)
Pubblicato: agosto 30, 2014
Fund raising, comunicazione, retorica / Fund raising, communication, rhetoric
Abstract Views: 506
PDF: 0
Publisher's note
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.

Autori

Pietro Refolo
pietro.refolo@rm.unicatt.it
Istituto di Bioetica, Facoltà di Medicina e chirurgia "A. Gemelli", Università Cattolica del Sacro Cuore, Roma, Italy.
Il fund rising non rappresenta un'attività di mera raccolta di risorse economiche, ma piuttosto una serie di azioni strategiche messe in atto per conseguire un obiettivo di crescita e di sviluppo di un'organizzazione. Si tratta di un'attività la cui nascita viene tradizionalmente collegata alla Chiesa cattolica e che è in forte ascesa in tutto il mondo. Al di là dell'osservanza degli step relativi al suo ciclo, la sua efficacia è legata a un fattore comunicativo e, in particolare, alla capacità del fundraiser di persuadere gli interlocutori. Il contributo affronta il tema del fund raising, mettendo in evidenza il suo nesso con la retorica e illustrando le principali tecniche retoriche che possono essere utilizzate in questo ambito.
----------
The fund raising activity is not a mere collection of economic resources, but rather a series of strategic actions undertaken to increase and develop an organization. It is an activity whose birth is traditionally linked to the Catholic Church and that is worldwide increasing. Beyond the compliance of the steps relating to its cycle, its effectiveness is related to communication and, in particular, to the fundraiser's ability in persuading conversation partners. The contribution deals with the topic of fundraising. It will highlight its connection with the rhetoric and it will illustrate the main rhetorical techniques that could be used in this field.

Dimensions

Altmetric

PlumX Metrics

Downloads

I dati di download non sono ancora disponibili.

Citations

Crossref
Scopus
Google Scholar
Europe PMC

Come citare

Refolo, P. (2014). Le strategie retoriche utilizzate nel fund raising. Medicina E Morale, 63(4). https://doi.org/10.4081/mem.2014.51

PAGEPress has chosen to apply the Creative Commons Attribution NonCommercial 4.0 International License (CC BY-NC 4.0) to all manuscripts to be published.

An Open Access Publication is one that meets the following two conditions:

  1. the author(s) and copyright holder(s) grant(s) to all users a free, irrevocable, worldwide, perpetual right of access to, and a license to copy, use, distribute, transmit and display the work publicly and to make and distribute derivative works, in any digital medium for any responsible purpose, subject to proper attribution of authorship, as well as the right to make small numbers of printed copies for their personal use.
  2. a complete version of the work and all supplemental materials, including a copy of the permission as stated above, in a suitable standard electronic format is deposited immediately upon initial publication in at least one online repository that is supported by an academic institution, scholarly society, government agency, or other well-established organization that seeks to enable open access, unrestricted distribution, interoperability, and long-term archiving.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.